MSQ Index
is a
unique marketing benchmarking tool

that eliminates random acts of marketing!

STEP ONE
Get Your MSQ Index

Discover what's missing in your marketing strategy and improve outcomes with MSQ Index.

In just 45 questions, gain clarity and spotlight your achievements and areas for growth. Don't navigate blindly—find your starting point.

STEP TWO
Join MSQ Fundamentals

Embark on your marketing transformation with MSQ Fundamentals.

This flexible and self-paced course equips you to shift from ad-hoc tactics to strategic growth. Using MSQ Index and MSQ Fundamentals will enable strategic improvement.

STEP THREE
Engage with Experts

With your MSQ Index in hand, it’s time to chart your growth path.

Dive into MSQ Academy tools for smarter marketing decisions, collaborate with an MSQ accredited marketing strategist, or partner with a top-tier MSQ accredited marketing firm to align and evolve your strategy.

PLUS Here’s what you get with MSQ Fundamentals.

Once you have your MSQ Index, MSQ Fundamentals is a flexible and self-paced course that equips you to shift from ad hoctactics to strategic growth, with on-demand videos, advanced exercises and downloadable resources.

Join 5000 businesses that have made data-backed decisions.

MSQ is a structured marketing education platform designed to equip business leaders and marketing professionals to make marketing decisions with clarity and confidence.

MSQ empowers businesses to strategically transform their marketing efforts, turning wasted expenditures into targeted, effective actions that drive measurable growth and success. Through our 45-question MSQ Index, we pinpoint opportunities for strategic focus, ensuring marketing investments deliver maximum impact.

Eliminate random acts of marketing with MSQ Index

Our mission is to eliminate random acts of marketing.


By educating and curating essential resources through MSQ Academy and by connecting businesses with the ideal marketing strategists and firms, we ensure that every business finds exactly what it needs to succeed.

We're here to change your marketing from a question mark into a definitive success factor.

Don’t just take our word for it…

  • “Our marketing was ad hoc, and we just knew that was not working. Working with MSQ and their tools gave us education and structure, helping us build capability inside our business.“

    Joanne Hughes – Director, Max WiFi

  • “As the person responsible for marketing inside Max WiFi, I needed to be on the same page as my director. Getting the MSQ Index made sure Jo and I were making decisions together. It created aligned conversations that we had just not been used to.”

    Rob Watson - Marketing Lead, Max WiFi

  • “Marketing was a blind spot for me, even though as a business we had invested a fair bit. Getting our MSQ Index and understanding the difference between strategy and tactics transformed the approach to marketing for our firm.”

    Tim Davis – Executive Director, HFB