Clients are hard to win, harder to keep and tougher to profit from. MSQ makes it easy.

MSQ is a Roadmap to Agency Growth

Today, more than ever, clients are hard to win, harder to keep, and tougher to profit from. How do you succeed? MSQ’s marketing strategy-first approach shows how.

MSQ is a proven growth accelerator designed to help agencies:

  • Attract and retain clients by uncovering their true needs.

  • Drive revenue through strategic marketing and deeper client relationships.

Our framework and tools are designed to make client retention, growth and success easy. The MSQ online toolkit guides marketing and advertising agencies clients through a structured questionnaire, instantly scores each client's marketing strategy, and turns the results into clear action plans and reports - moving conversations from guesswork to data-driven next steps.

  • MSQ Index™ is our proven 45-question diagnostic that instantly reveals client priorities and marketing gaps.

    • Spot misalignment fast

    • Benchmark performance

    • Turn early conversations into paid strategy work

  • Use MSQ under our brand or white-label it as your own.

    • Custom-branded reports and templates

    • Ready-to-edit decks and proposals

    • Designed for new business aqusition, existing clients, and retainers

  • The MSQ report becomes a 6-month roadmap, with clear next steps.

    • Prioritise what matters

    • Align stakeholders

    • Deliver value beyond the pitch

  • Every agency gets access to our strategy support ecosystem.

    • Onboarding and facilitation training

    • Monthly Q&A sessions

    • Quarterly check-ins

    • Your own account manager

  • Prove your value with anonymised benchmarks and insight.

    • Sector-specific comparisons

    • Trend data to fuel recommendations

    • Commercial context for every decision

  • Connect with a global community of strategy-led agencies.

    • Peer feedback

    • Data sharing

    • Collaboration and referrals

Marketing Strategy That Wins Work.
Not Just Awards.

MSQ gives agencies everything they need to lead strategic conversations, win better clients, and lock in long-term revenue.

Turn Strategy into Revenue

Lead smarter conversations. Win deeper relationships.

  • Tools to support your internal teams

  • Frameworks for data, insight, and channel planning

  • Structured re-engagement for existing clients

Stand Out in the Pitch

Use MSQ to position yourself as the strategic choice.

  • Strategy audits for new business acquisition

  • Case study templates

  • Campaign support for new business

For Agencies Who Are Ready to Lead