Clients are hard to win,
harder to keep and
tougher to profit from.
MSQ makes it easy.

Assure your agency or firm’s success with MSQ’s proven framework.

  • Minimise acquisition cost payback

  • Maximise long-term deep client engagement

  • Retain clients, increase client profit

Acquiring new clients is costly and time-consuming. From onboarding to building strong relationships, the initial stages often lead to over-servicing, potentially impacting your profitability.

Our framework and tools are designed to make client retention, growth and success easy.

Guaranteed to attract, retain and upsell.

MSQ empowers firms like yours to:

  • Attract: Draw in new clients with a structured, data-driven approach that showcases your strategic expertise.

  • Retain: Keep clients loyal and engaged with continuous, actionable insights that drive their success.

  • Upsell: Leverage the trust and satisfaction built through MSQ to introduce and upsell additional services, increasing your revenue streams.

Our proven framework is designed for firms aiming to achieve growth and build lasting client relationships.

MSQ is the ideal framework for firms that:

  • want to grow and foster long-term relationships with clients

  • offer multiple services or products that meet their clients' diverse needs

  • have the capacity and desire to cultivate deep, meaningful relationships with the businesses they serve

  • are seeking to differentiate themselves by providing strategic, data-driven marketing solutions

  • are committed to continuous improvement and staying ahead of market trends

  • want to optimise their client acquisition and retention strategies for more profitable results.

Who MSQ will work for…

Why work with us…

MSQ is a partnership between Ben Slater and Deb Richardson. It is a fortuitous blend of corporate marketing strategy and agency expertise.

With 32 years of experience in both digital and traditional advertising, Ben has witnessed the highs and lows of what marketing firms deliver to businesses. He has lived it and wants it to be better.

After years in London corporates, Deb began working with ambitious businesses seeking better marketing results. She consistently heard about their frustration and lack of outcomes. This frustration has only grown in today’s complex marketing landscape.

Together, we understand how to make clients happy and how to make agencies profitable.

Engage with us, leverage our proven MSQ tools, and benefit from our extensive experience to attract, retain, and upsell effectively.